Our Process

Getting Started

Starting a website can be an overwhelming and very intimidating experience for first-timers. Well don’t you worry, because I have gone through and created a getting started list detailing the steps involved and what will be needed throughout the design process. We will work together making it as smooth as possible. Here’s a basic list to get you started:

Step one in getting started for website design

Creative Design

Creative skills and strategy are what it takes to win the game online. Incloud Designs stand alone and are second to none. Follow below for more…

Who We Are

We’re a small website design agency that can  dedicate our time and creativity to your business on a personal level so you are not just another client.

How We Do It

We put years of experience to work for you. We build websites that work hard so businesses don’t have to. Intuitive design and strategy is how we do it.

What We do

We research and understand how the internet works, and the benefits it will bring to your business when used to its’ full potential. And make it happen!
01

Gathering  Content

Probably the hardest part for many is getting their content together. It really is not that difficult but at times people are just not prepared or have never been required to come up with or create content for their business. At this stage we’ll work together and gather what is needed to move forward. If you have any trouble, I’ll be there to help.

Here's What I Need

Basic List of Content:

• Company Logo (PDF, EPS or High res. JPEG if possible)
• Hosting Login (Hosting account and/or Cpanel login)
• Current Website Login (if currently a WordPress website)
• Images and/or video you’d like to use for your new website
• Basic style guide, colors or any special graphics being used

Any questions please feel free to ask 

Website Design Process -Incloud Design-Gathering content for great website design
Website Design Process -Tools for better project management in website design
02

Project Management

Next we will set up a system for managing files like pictures, Word documents and other content for your website. We’ll also setup and create a system of communication that will help us stay organized along the way. It is well worth the time, trust me… 

Getting Organized

Project Management Software

There are numerous programs available for project management. We prefer using Basecamp which has great features for transferring files, communication and security.

If and when it is necessary there is also DropBox if the need arises to send larger files. Using a system like this alleviates stress and confusion that is often caused by disorganized emails and where and when your files were sent or received. It’s all part of having a good overall experience during the design process and well worth the effort.

03

Development Process

Designing a website, no matter the size, is an extensive process that can be overwhelming. I’ve outlined my process into 3 steps to give you a better idea of what to expect. To be honest, at this stage you just start seeing results. Click below for the list:

The Design Process

  1. LAYOUT AND DESIGN

A large and time consuming part of website design is in the layout, structure and design of the site. I’ll create the framework of the website and will send the homepage and a sub-page (or more upon request) for approval.

  1. DEVELOPMENT

Once the site layout and design is approved, I’ll move forward with the designing of all pages, functionality and responsive code, making sure your site looks great and functions nicely across all devices and web browsers.

  1. REVISIONS AND EDITS

Once the site is ready for final review, you’ll be able to review each page and we can make detailed edits until the site is revised completely.

Website Design Process -iPhone, plant, headphones & cocktail to0do list website design
Website Design Process -Incloud Design-Preparing to launch website design
04

Preparing for Launch

When we are through editing and everyone is pleased with the design, we prepare to go live with your new website. This is a very exciting time and I understand you’ll be a bit nervous about what happens next. So here’s a brief explanation to help you out!

Ready For Takeoff

Once the site is ready to go live, all unnecessary plugins, pages, images and backend files will be removed accordingly. This is just to keep your dashboard neat and orderly along with minimizing the size of your database for optimal performance. The new site will be backed up and saved locally, should it ever need to be restored. Once you are live, please allow 24-48 hours for propagation to occur. Some computers will need to be refreshed in order to see the new site, though most computers will see the new site immediately depending on the wifi connection. It usually happens right away!

Your website logins, all credentials and files will be sent to you via basecamp or email insuring the security of your passwords and content. Though your logins and passwords will be saved locally, PLEASE SAVE ALL LOGINS FOR YOUR RECORDS AS WELL. We will keep backups in case…

Upon completion, you’ll receive a link to my “moving forward” process where you’ll receive tips and tricks on marketing your new website and also information on our Maintenance/Security Plan which I highly recommend for all my clients. Last but not least, enjoy the prosperity of your website!

05

Search Engine Optimization

WordPress is one of the best, if not the best content management systems when it comes to SEO. That being said, spending time on your WordPress SEO might seem like a waste of time, it most definitely is not. Optimizing your site to the best practices outlined in this article will help you improve your rankings, gain more subscribers and have a better website in general. Don’t worry too much, it’s easier than it sounds.

Yoast SEO Guide

A Definitive Guide to SEO

As we take quite a holistic view on (WordPress) SEO, meaning that we think good SEO should be engrained in all aspects of your online marketing and PR, this guide covers quite a lot of ground and is, therefore, a long read. Check out the table of contents for some quick jumping around.

Updates to this WordPress SEO article and the full guide are here: Yoast Guide to Advanced SEO

This article has been kept up to date with the best practices for WordPress SEO since early 2008. The goal of this article is to let all the info of all the different articles we wrote about the topic, here and on other sites, fall into one big piece: the ultimate WordPress SEO tutorial.

The first versions of this article were heavily based on using a plugin called HeadSpace and a series of other plugins. We’ve since released our own Yoast SEO plugin which replaces quite a few of those. That plugin has proven so powerful that is being used on used on millions of sites, even big ones like SearchEngineLand, and The Next Web. The Yoast SEO plugin is very stable and has loads of great features. This article now assumes you’re using it. Click below to learn more about yoast…

Get the most out of Yoast SEO, learn every feature and best practice in our Yoast SEO for WordPress training! »

Website Design Process -Incloud Design-Office workers aiming for  better website SEO

INCLOUD DESIGN

“The Sky is The Limit”

User Experience

The outcome of a user's interaction with a product and the factors that contribute to the user's overall perception of the product's operation.

Brand Identity

The visible elements of a brand (such as colors, design, logotype, name, symbol) that together identify and distinguish the brand in the consumers' mind.

Web Development

Person or agency that improves business with labor and capital, and arranges for design and essential services to populate web pages across the internet.

Business Strategy

A method or plan chosen to bring about a desired future, such as achieving a goal or solving a problem in business .

Website Design

Describes the tasks of designing HTML driven web pages to be displayed over the World Wide Web. Website design encompasses a number of important elements including color, layout, and overall graphical appearance.

Digital Media

Digitized content (text, graphics, audio, and video) that can be transmitted over internet or computer networks.

Hours of Operation

MON. – SAT.

8:00a.m. – 6:00p.m.

LOCATION:

Worcester, MA 01605

Drop Me a Line

Don't be shy. Let us know if you have any questions!

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